Affordable Renewal Energy

Site Archives nudge theory

“Nudge Theory” Helps Men Pee on Target and Ride Bikes to Work


Peeing on target and recycling your cans and glass are simple tasks, but they’re surprisingly difficult for most of us (most women don’t seem to have problems with the first, but the cleanliness of men’s urinals indicates they’re not having such an easy time), so some environmentalists are using the “nudge theory” to make it easier, and more fun. The theory goes that instead of hitting consumers over the head with policies and consequences (taxes, fees and fines, for example), they’ll be more likely to adopt eco-friendly behaviors if they’re given small incentives and rewards. … More »

Post from: BlissTree

“Nudge Theory” Helps Men Pee on Target and Ride Bikes to Work